Servant leader building high-performing global teams that co-create with AI.
Tuong Do spent three decades building the thing that matters most in business: great teams.
He started as an intern writing GIS code in 1996 — the most junior person on the team. Today, he leads global data and AI organizations that deliver nine-figure business impact. But the path between those two points wasn't a straight line up. It was a journey through fifteen different roles across startups, government, Fortune 500 companies, and his own ventures — wearing every hat that matters: individual contributor for 15 years, manager, director, VP, and founder of two companies over 19 combined years.
At The Hershey Company, he scaled a 9-person data engineering team into a 27-member global powerhouse, leading the $23M One Hershey Data Platform initiative that broke down enterprise data silos and delivered over $150 million in measurable business value. Before that, he led AI strategy and platform development at Wells Fargo, built integrated business intelligence systems for the construction industry, and guided international expansion strategies for enterprise software companies.
What makes Tuong's perspective rare is that he's been on all three sides of the high-performing team equation: the individual contributor grinding through technical challenges, the manager translating between teams and stakeholders, and the leader architecting culture and systems at scale.
Director, Enterprise Data & AI. Scaled team from 9 to 27. Led $23M One Hershey Data Platform. Delivered $150M+ in business value. Spearheaded AI/ML predictive analytics with 35% improvement in demand forecasting.
VP & Product Owner, AI Enterprise Solutions. Developed AI strategy and roadmap for the enterprise. Built unified platform with GPU capabilities for AI/ML/NLP workloads. Led agile team building Compliance Management System using Azure ML.
Program Developer Lead. Led international development teams across France, Germany, Korea, and Russia. Navigated cross-cultural leadership challenges that became foundational lessons for the book.
Founded Consulting Planet (10 years) and co-founded XuDo Lab (9 years). Built teams and products from scratch. Understands the realities of both startup scrappiness and enterprise scale.
Purdue University's Krannert School of Management and TiasNimbas Business School in the Netherlands. American pragmatism meets European multicultural perspective on organizational dynamics.
15 years as Individual Contributor. 10+ years as Manager. 8+ years as Leader. One of the few authors who has lived every level of the team equation and writes from all three perspectives.
"This book should be unapologetically Tuong's story — not because it's about him, but because his story contains the lessons readers need."
Unlike many business authors who consult on team dynamics from the outside, Tuong has lived the reality described in these pages: the 3 AM calls with Seoul, the trust-building across cultural divides, the crisis management when systems fail, the painful decisions about scaling, the sleepless nights wondering if the team will survive his eventual departure.
He knows what it feels like to be the youngest person in the room with no authority, and what it feels like to be responsible for 27 people's careers, growth, and impact. He's failed at building teams, succeeded at building teams, and spent years studying why some teams catch lightning while others never spark at all.
Available for corporate events, conferences, MBA programs, and workshops.